Writer, editor, content creator, and outdoor professional with an ear for brand voice, and an enthusiasm for science, education, and the outdoors. Specialties include:
Translating complex topics into everyday language.
Honing brand voice—I’d love to write style guides for your organization!
Delivering clear, concise copy on deadline.
Style Guides
Client
Challenge
Ensure MIT Nord Anglia brand voice is consistent in written communications by creating official documentation of brand voice and tone for in-house use.
Result
Landing Pages & Marketing Abstracts
Client
Challenge
Motivate industry experts and thought leaders to enroll in IndustryDive webinars, and download Playbooks and Infographics by creating engaging, pithy copy for landing pages and e-blasts, on deadline, adhering to Industry Dive’s style guidelines.
Samples
Literature Reviews & Academic Abstracts
Client
Challenge
Bring front line public health practitioners working in the field of prevention up to date on the latest peer-reviewed research by summarizing academic articles and translating key themes into implications for practice. Wrote original articles 3000-4000 words, published on the Georgia Strategic Prevention Services Hubspot.
Samples
Will download as PDFs
Celebrity Cat Ghostwriter
Client
Challenge
Enable library patrons who don't follow the library on social media to stay current on library happenings and build loyalty to the library by embodying the authentic voice of a local celebrity cat in his weekly newspaper column.
Samples
Blog posts, Interviews & Social Media
Client
Car Talk
Role
Digital Managing Editor & Social Media Producer
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Challenge
Reach car owners and drivers who don't know about the services offered by Car Talk’s content partners and invite them to visit content partner web pages by co-creating content that will expand brand-partner’s appeal.
Solution
We launched the bumper sticker campaign to invite Car Talk fans to explore our content partner’s offerings under the halo of Car Talk’s brand. In this campaign we invited users to submit their favorite bumper stickers and to vote on the funniest submissions from other users. We played to the algorithm by pairing a visually interesting topic with an interactive and participatory process, leading to significant page views for our contract partners. -
Challenge
Get potential Car Talk fans who don't currently engage with Car Talk on social media and get them to follow us on Facebook by offering a contest that is authentic and unique to Car Talk’s brand voice.
SolutionI took over Car Talk’s Facebook page and dramatically increased our social reach, from about 100,000 fans to over half a million. When we were within 10,000 of half a million, I realized the dual opportunity to both hit a numeric milestone and celebrate our community. We offered a special prize to our 500,000th fan: A wing mirror from a white Honda Civic, retrieved from Car Talk’s favorite automotive recycler (aka junkyard), autographed by Tom and Ray.
The trip to the automotive recycler, getting the hosts to sign the wing mirror, shipping the package, and the interaction with the winning fan all generated new, authentic content for our channels. -
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Digital Campaigns & Daily Emails
Client
Cambridge Science Festival
Role
Digital Content Lead
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Challenge
Reach car owners and drivers who don't know about the services offered by Car Talk’s content partners and invite them to visit content partner web pages by co-creating content that will expand brand-partner’s appeal.
Solution
We launched the bumper sticker campaign to invite Car Talk fans to explore our content partner’s offerings under the halo of Car Talk’s brand. In this campaign we invited users to submit their favorite bumper stickers and to vote on the funniest submissions from other users. We played to the algorithm by pairing a visually interesting topic with an interactive and participatory process, leading to significant page views for our contract partners. -
Miguel Wattson is an electric eel and Twitter personality who lives at the Tennessee Aquarium. Messages are triggered whenever he fires off a jolt of electricity. Miguel’s ZAPS, KERBLAMMOS, and ZINGS have netted him 50K follower on Twitter (now X). e and I reached out to his human handlers and persuaded them to join #30DaysofScience, by sharing an eel fact a day for 30 days. Fact #1: Electric eels aren’t “true eels”! They are technically a type of knife fish.
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I wrote and produced daily emails with a science-related CTA and branded graphics for each day of the 30 day festival. This tight production schedule required constant communication between myself and our amazing graphics team and enabled us to be nimble and responsive, leading to increased email and challenge sign ups throughout the festival.
Obsessed With Innovative Media
GoPOP was a brilliant, but tragically short-lived social media app. This is my take on a platform trend, #StaringContest, where users copy the face made by other users on the hashtag. If you search “possum” on your phone’s GIF keyboard, you’ll find me around #15. I’m not sure who uploaded it to the GIF database, but I’m not mad about it. My Pops were featured in the GoPop newsletter and earned shoutouts from the app’s founders. #RIPGoPop